Programmatic

Why Babylist Is One Of The Most Interesting Ecomm Plays; Check My Ads Sets Its Sights On Fox

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Baby Steps Babylist began as a registry to combine a gift registry and services (like helping new parents by arranging dog walks) with an affiliate revenue model. Although the approach worked well, 85% of Babylist’s sales went to a single retail partner, CEOContinue reading »

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