Programmatic

AdExplainer: What Is Advanced TV?

Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air broadcast TV, with specific techniques including addressable and convergent TV, data-driven linear and OTT. To make the most of TV’s advancements (get it?), it’s important to understand the nuances.

The post AdExplainer: What Is Advanced TV? appeared first on AdExchanger.

AdExchanger