AUCKLAND, Today: Augusto has launched a new campaign for Te Puia – NZ’s geothermal wonderland and home of the NZ Māori Arts & Crafts Institute – to celebrate the first publicly recognised Matariki and ensure its traditions are recognised.
Te Puia sales &marketing GM Sean Marsh said: “As all corners of Aotearoa look to recognise Matariki, Te Puia who are a brand naturally committed to giving people a deeper connection to Te Ao Māori, wanted to acknowledge the traditions of the celebration.
“For us that was naturally about kaiwhich is such a massive component of Matariki. Four of the cluster’s nine stars symbolise kai (Waitī, Waitā, Tupuānuku, Tupuārangi), and the act of coming together with friends and whānau to share a feast is one of the best ways to celebrate the coming new year.
The This is not just a long weekend campaign will feature on a Herald wrap and across social and digital media, and features four Matariki-inspired recipes.”
“As a place that’s home to a world-class Māori-inspired restaurant and two means of traditional Māori cooking (kai ngāwhā and hāngī),Te Puia offers a unique kai experience that will stay with you long after you leave.”
Augusto EC, Adam Thompson said: “With all of us looking forward to another long holiday weekend, Te Puia wanted to help Kiwis get a deeper connection and understanding of Matariki by providing them with something authentic to help enhance their enjoyment and education on the traditions.
The This is not just a long weekend campaign will feature on a NZ Herald wrap and across social and digital media, and features four Matariki-inspired recipes to help Kiwis celebrate the occasion at home and get a deeper connection to what its rising is all about.
“Plus it helps serve as a reminder that Te Puia is a great place to visit to get a deeper cultural experience.
CREDITS
Agency: Augusto
ECD: Adam Thompson
Creative: Ben Carroll
Creative: Mitch Crowe
Head of Design: James Davison
Designer: Nina Vasiljevic
Designer: Katie Curd
Account Director: Lauren Oxnam
Photographer: Alex McVinnie
Media Agency: Together
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