Programmatic

American Eagle Sells Real Clothes Designed by Virtual Stars at NFT Shop

American Eagle Outfitters is taking its physical products to the virtual world through a newly launched NFT store. The retailer is offering eight digital T-shirts and hoodies created by a group of NFT designers, including Little Lemon Friends, Starcatchers and WonderPals. The release comes as merchants experiment with new ways of blending virtual and physical…
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