Programmatic

Why Carmaker Škoda Is Hacking Influencer Reviews of Rival Brands

Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the launch of its new vehicle, the ?koda Fabia, it decided to use that underdog status to effect, by hacking online reviews of more popular cars in the country and adding its own ads in the…
Adweek Feed