Avis Budget Group has unveiled its new creative for its Apex Car Rentals brand, with a launch campaign via agency partner Host/Havas.
Celebrating Apex’s platform positioning of ‘Making Extra Ordinary’, the campaign focuses on turning all those hidden extras you normally have to pay for into an ordinary and upfront part of its offering – such as no additional charges for drivers aged under 25 years, and no one way fees, extra driver fees or booking fees.
Running across BVOD, YouTube, programmatic outdoor, social video, TikTok and digital display, the new campaign further cements Apex Car Rentals as a leading brand providing value for money for its customers in New Zealand and Australia.
“From launching in one location at Christchurch airport 30 years ago, to having 15 locations across the country, Apex Car Rentals is at the forefront of providing value for money for our customers,” says Avis Budget Group Head of Marketing, Product and PR, Pacific, Vanessa Wolczak.
“Apex Car Rental customers choose us as they know that when they book their vehicle, there are no hidden costs. This campaign really cements the messaging of simple, transparent pricing, where extras come as standard.”
Host/Havas Senior Creative, Pete Sherrah says the agency team have enjoyed working with Apex to “cut through a cluttered market”.
“There’s nothing worse than not knowing what you’re going to end up paying when renting a car. Apex is a trusted brand in the New Zealand car rental market because they give you everything you need and nothing you don’t. Much like our awesome client partners.”
The film can be viewed here
Credits
Client: Apex Car Rentals
Creative Agency: Host/Havas
Production Co: Playtime
Director: Imogen Grist
Audio: Song Zu
Media: Havas Media
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