El Pollo Loco began as a small restaurant chain in the 1970s, first in Mexico and later in Southern California. The brand only started leaning into digital ad channels in 2019, and today, it spends half its media budget on digital – a huge portion of which is reserved for TikTok. Last month, El Pollo Loco launched its latest campaign, “Abuela Approved” – its first TikTok-only campaign.
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