Programmatic

Halfway Through 2022, Meta Is Still Finding Its Footing With DTC Brands

In an earnings call in February, Meta said that Apple’s privacy-centric changes to its iOS operating system, which make it harder to both target advertisements and measure their effectiveness, would cost the social giant $ 10 billion in revenue in 2022. Executives have repeatedly assured investors that they are working on mitigating these challenges–and getting their…
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