Having a profile on a dating app doesn’t mean that you’re dating. It just means you’re out there. The same could be said for many (of the many) cookieless identifiers on the scene. They’ve been deployed by publishers – the code is on the page – but they aren’t getting picked up in the bidstream. “You… Continue reading »
The post Meet Sincera, The Ad Tech Web Crawler That Wants To Disrupt The Verification Market appeared first on AdExchanger.