Programmatic

New face for FizzyPop firm

Marketing firm, FizzyPop, has welcomed new member Kate Henderson onto the team, expanding the company’s caliber of skills.

Tom Young, FizzyPop Director is the client face alongside Henderson, working with a distributed team of specialists including an Art Director, a Digital Motion Graphics Designer, and Data Specialists to create a seamless experience for each client’s digital needs.

Henderson will be utilising her innovative streak in an Account Management role as well as diving into the numbers for SEO and media reporting at FizzyPop.

As a born and raised Kiwi she has a love for New Zealand brands and is a business graduate of Eastern Institute of Technology with a double major in Marketing and Management.

Henderson caught the marketing bug during an internship at a full-service agency and has been expanding her skills within the digital space ever since.

The team at FizzyPop use economic modelling to assist in identifying problems and the development of media strategies. They believe this approach provides the best return on investment for clients.

FizzyPop aims to build on ‘through-the-line’ thinking with a strong digital influence and prides itself on being number based, not creative.

Between June and July 2022 FizzyPop has increased its clientele from three to nine and services various areas such as digital strategies, SEO planning, media strategies and international planning and buying across Australiasia.

When Henderson is not at work, she can be found with a pack of hounds, hiking in the Hawke’s Bay countryside.

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