Auckland indie, BCG2, has recently finished a complete rebrand for what was formerly the Pacific Education Centre. Now known as the Centre for Pacific Languages, the organisation exists to help heritage Pacific languages thrive in the places we live, work and play.
The entity provides free language courses for Pacific communities, cultural competency workshops for corporations and businesses, and translation services for clients in New Zealand, the Pacific and around the world.
BCG2 was responsible for renaming the organisation, then designing a new logo, developing a new brand identity, and building the new website.
The new logo represents ten individual Pacific nations interconnected and unified through shared whakapapa. It’s based on completely authentic designs, unique to all ten pacific nations. This was achieved through extensive research, drawing inspiration from traditional tattoos and tapa cloth art from each nation, then bought together as one collective vision and story.
Tuiloma Gayle Lafaiali’I, CEO of Centre for Pacific Languages, says: “We’re focused on sustaining and revitalising the languages and cultures represented in our logo. That job has been made easier thanks to the expertise BCG2 has shared with our organisation. They understood our vision and were incredibly respectful of all our nation’s identities.”
Michael Jarvis, MD at BCG2, says: “We felt a strong sense of responsibility and a real determination to help restore feelings of belonging and identity in the re-brand.
“The new identity has a genuine depth of meaning and representation, showcasing all Pacific identities, connecting to the past but driving for the future in keeping these cultures and languages thriving in Aotearoa.”
BCG2 has also been retained to support CPL in improving commercial outcomes for its Cultural Competency and Translation divisions.
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