Programmatic

Digitally or On Site, Brands Serve Up US Open Activations

The US Open showcases tennis’ brightest stars on its hard courts. But some of the event’s biggest names and longest-tenured veterans paid for their spot on the grounds. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing embraces its legacy as a former World’s Fair site by bringing some of…
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