Programmatic

Kohl’s Tries to Beat Shoppers’ Blues by Placing Dual Emphasis on Savings and Style

Random deals don’t cut it for retail customers these days. Kohl’s, among other retailers, learned that lesson this summer. During its August Q2 earnings release, company executives cited inflation and middle-income shoppers’ economic anxieties for sales dropping 8.5%. Investors were warned that demand was likely to remain “soft” for Kohl’s roughly 1,100 stores, which are…
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