The New Zealand Woman’s Weekly magazine has launched a new online home for its trusted recipe ideas.
These recipes are now available at www.nzwomansweeklyfood.co.nz and to celebrate the launch over 20,000 of the magazines most popular recipes are available and free to access on the site.
And with fresh new content added every week nzwomansweeklyfood.co.nz has instantly become one of New Zealand’s largest recipe collections.
New Zealand Woman’s Weekly is the country’s most-read weekly magazine with a readership of 464,000, of which 252,000 readers are the primary household shopper in their family looking for meal ideas and inspiration. The new digital recipe hub at nzwomansweeklyfood.co.nz almost doubles the brands audience – already achieving 461,000 impressions on the site during August.
“Our new nzwomansweeklyfood.co.nz website gives us an amazing platform and opportunity to connect and inspire our readers with even more of the food content they love,” says editor Marilynn McLachlan.
“We know how important food and cooking is in the lives of our community. For many it’s a way to show their love to friends and family. That’s a value New Zealand Woman’s Weekly has been trusted and celebrated for since the magazine began in 1932.”
Are Media Head of Digital Melissa Walsh adds: “With over 350,000 monthly unique users already on the site searching for both new recipe ideas and kiwi classics, nzwomansweeklyfood.co.nz allows us to amplify the treasured position the Weekly holds onto a new channel and to new audiences.”
The new website is now live and is the next step in the rollout of Are Media’s digital strategy that will lead with the trusted, recognised, and loved magazine brands in the portfolio.
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