Programmatic

Straight-to-Streaming Films Are Having A Moment. That’s A Win For Advertisers

Ashwin NavinCo-Founder & CEOSamba TV“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Samba TV CEO and Co-Founder Ashwin Navin.  When the pandemic shuttered movie theaters across the country, Warner Brothers irritated filmmakers by pushing its blockbuster slate to HBO Max. The move paidContinue reading »

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