With Covid-19 reshaping the way the public engage with the world, creative technology studio Method’s work for SEA LIFE Melbourne shows it is braced for a new wave of digital experiences.
General Manager Dom Henshall is excited by the shift. “The paradigm change means we’re really flying. This has always been the space Method thrives in. As digital storytellers, we’re able to conceive, design, build and deliver unforgettable experiences that go beyond the boundaries of traditional media.”
Method work at the leading edge of AR, VR and other new technologies, using them to tell clients’ stories in a way that excites minds and engages hearts. With a new website, a brand identity refresh and a run of new business wins, they’re embracing the new world and throwing open the door to more opportunities.
The creative technology studio has been an industry leader since 2003, when founders Sam Ramlu and Eugene Eastlake first set out to push the boundaries of digital storytelling.
“Digital was something creative agencies were struggling to understand,“ says co-founder and managing director Ramlu.
“We could see there was so much more possible beyond websites and banner ads. We believed that truly unique and compelling digital experiences should build on the audience’s capacity for wonder and play.”
Over the last 19 years, Method has created awe-inspiring experiences for brands and businesses in Australasia across web, apps, games, and spatial installations.
“Creative tech back in 2003 was so much in its infancy it was hard to imagine what the next 5 years looked like, let alone 10,” says Ramlu.
“I guess maybe in our wildest dreams we imagined we might be creating stories and experiences that could excite people’s minds. We’re super proud to have been given that privilege by so many. It’s also always great to finally get a chance to work on your own brand and we’re excited to share this with everyone.”
The new Method site showcases several key projects, from its well-known work for Auckland Museum and Ngāti Whātua Ōrakei, to more recent experiences created for SEA LIFE Melbourne and The University of Auckland.
Henshall is happy to see Method walking the talk with its new website. “It’s a fantastic showcase of where we are and where we are heading.”
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