AUCKLAND, Thursday: As the second Bledisloe Cup match approaches, TAB NZ and Takapuna-based creative content agency Yarn are spurring on the trans-tasman rivalry with a campaign that highlights what’s really at stake this weekend – victory on home soil.
TAB chief marketing officer Jodi Williams said: “Fresh off the back of a successful Consider The Odds campaign for the Ireland tour of New Zealand, we wanted to play on that historical angle that served us well when poking fun at Ireland’s record in New Zealand prior to this tour.”
“The campaign is running on TV and Lumo digital billboards.”
The story is centred around Wallabies fan “Garry”, portrayed by Australian comedian Luke Heggie (who brought his best Aussie accent to the party), who is back outside the stadium formerly known as Carisbrook as part of a pilgrimage he has made every year since 2001.
Yarn managing partner Heath Davy said: “We have a growing team here at Yarn who love getting stuck into exciting briefs like this and doing everything we can to make things happen.”
The campaign will appear on TV and Lumo billboards.
CREDITS
Client: TAB
CMO: Jodi Williams
Senior Lead Brand Engagement: Joan Zhang
PR manager: Matt Smith
Creative Agency: Yarn
Managing Partner: Heath Davy
Creative Partners: Rich Robson & Matt Sellars
Junior Creatives: Bayleigh Way & Alyssa Yeoman
Production Company: Reel Factory
Director: Johnny Barker
Producer: Pippa Keiller
DOP: Chris Watkins
1st AC: Brad Colman
Sound Recordist: Danny Watts
Production Manager: Raluca Cozariuc
Production Coordinator: Lisa Scott
Offline Editor: Connor Ayliffe
Grade/Online: Alex Mitchell
Sound: Radiate Sound
Media: MBM
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