Programmatic

Gun Safety Advocates Take Aim at Firearm Marketing They Say Stokes Paranoia

Gun advertising once evoked groups of hunters and father-son trips into the great outdoors. But over the last 40 years, the weekend sportsmen demographic shrunk as a marketing target for brands such as riflemaker Winchester. Now gunmakers have moved away from the wholesome images of unwrapping a rifle from under the Christmas tree. That advertising…
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