Programmatic

MassMutual to Debut New NHL Spot With Tampa Bay Lightning’s Victor Hedman, Steven Stamkos

MassMutual laced up its skates for a new National Hockey League spot developed by creative agency of record Grey New York and starring Victor Hedman and Steven Stamkos of the Tampa Bay Lightning. The new spot, “Baby Skates,” is part of the insurance company’s “Uncomfortable Truths” campaign. “Baby Skates” features Stamkos pressuring Hedman to start…
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