MediaWorks has added automated Messenger marketing-focused agency Izzybots to its digital marketing suite.
Izzybots technology automates and personalises conversations on Facebook and Instagram Messenger platforms, at scale – enabling businesses to engage with every customer directly and convert engagement into action. This includes converting Instagram story tags, story replies and comments across Facebook and Instagram.
Izzybots allows businesses to automate the delivery of FAQs through instant messages, build a subscriber database in Messenger with near 100 percent open rates, convert leads through conversations instead of forms, as well as automated follow-up with potential customers.
The addition of Izzybots means MediaWorks can offer a true omnichannel solution for its customers by providing ‘in the moment’ experiences.
“MediaWorks is delighted to offer its advertising customers direct access to Izzybots to help them unlock the potential of Messenger in their marketing efforts,” says MediaWorks Commercial Director Liz Fraser.
“This will drive stronger engagement and social experiences for their own customers, and assist with retention, database, and loyalty.
“Izzybots provides a whole new interactive experience and marketing channel for businesses – engaging and educating customers at critical points in their sales journey. We’re delighted to have a number of clients already experiencing the benefits of using Izzybots – including Pit Stop, Loan Market and Save My Bacon,” she says.
Izzybots CEO and co-founder Joshua Lewthwaite says Izzybots helps businesses take opportunities further in Messenger.
“Businesses invest so much time and money into their social media, but so often comments, Instagram story mentions, and other interactions go nowhere. An Izzybot directly messages every engagement and takes each person on a journey toward action – whether that’s a sale, an experience, loyalty, or all of the above. These are critical factors for building brand strength and business growth.
“Importantly, automating these processes captures every lead and saves time,” he says.
“This partnership combines the respective strengths of MediaWorks to generate traffic and Izzybots to convert engagement into action, to deliver a powerful proposition for customers.”
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