Anathoth Farm, known for its simple, delicious jams and pickles, has launched a new range of chunky pizza sauces – bringing it to life with a campaign by MetroEXP.
Made with New Zealand tomatoes grown in the South Island, the sauce’s campaign highlights the sauces’ simple ingredients with a 15s video, live OnDemand, short-form animations for social and stills for print.
Senior Business Manager at MetroEXP, Beatrice Bearne, says the sentiment for the entire brand campaign was why shop Italian-made when you can get home-grown pizza sauce in New Zealand?
“Taking the traditions of Italy and the heritage of a great New Zealand brand, we think this new pizza sauce range is just what Kiwis are looking for and are excited to have launched a campaign to support the launch and to drive awareness of the new range,” she says.
With three pizza sauce flavours available in the new range, the campaign references Italian-made methods with simple graphics that highlight the ingredients and heritage brand.
Senior Brand Manager for Anathoth Farm, James Cheape, says as the campaign is heavily weighted in digital media, the team are excited to see how it performs.
“For our team, it is imperative to showcase that everything we create comes from our strong heritage and traditions using simple ingredients, which is why we love to work with MetroEXP – they understand our brand, and that’s exactly what they have done with this campaign.”
Credits
Client: Anathoth Farm Senior Brand Manager, James Cheape
Managing Partner: Penny Woulhuter
Senior Business Manager: Beatrice Bearne
Creative Director: Susan Young
Copywriter: Amelia Petrovich
Editor: Sophie Mossop
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