Kiwibank has been announced as the new broadcast sponsor for one of TVNZ’s highest rating programmes, Sunday, with the partnership launching last Sunday, October 16, 2022.
As part of the partnership, Kiwibank and TVNZ will share stories of sustainable business successes, in a new content series Kiwibank: Business for Better.
These will run as short episodes, with a focus on showcasing Kiwi businesses that are making a positive impact on Aotearoa while staying commercially successful. The series will screen on air during Sunday commercial breaks, alongside longer versions which will stream on TVNZ+ and across social media channels.
Of the partnership, TVNZ’s Commercial Director, Jodi O’Donnell, says: “It’s fantastic to partner with Kiwibank on one of our landmark programmes, Sunday.
“TVNZ are excited to be working closely with Kiwibank, not only on the broadcast partnership, but on the content series too.”
Sunday’s Executive Producer, Jane Skinner, says they are “thrilled” to have Kiwibank on board as new broadcast sponsor.
“The Business for Better partnership series is closely aligned with Sunday’sgoals of championing creativity, innovation, and sustainability in Aotearoa, and is a natural fit for our programme and our viewers.”
Simon Hofmann, Kiwibank General Manager of Brand and Marketing says: “Our business banking team is working alongside some incredible Kiwi businesses, like UBCO, who are leading the way in how they do business for the better. It’s great to be partnering with Sunday, a well-regarded programme, to showcase these relationships.”
The first of these stories launched on Sunday, 16 October and is ready to watch now on TVNZ+ https://www.tvnz.co.nz/shows/sunday/this-is-kiwi/ubco, with the rest to screen over the following months.
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