Adidas’ most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard, the sports giant is continuing its experiment with out-of-home (OOH) with a series of “running” posters. To promote its specially-designed sweat-proof, ergonomic, wireless “Fwd-02 Sport” ear buds for runners, developed by Zound Industries, M&C Saatchi…
Adweek Feed