Creative agency Not Another
Porn Week aims to take something that’s on the mind of many teens – porn – out of the shadows and on the table for discussion.
Netsafe came to Sumner Beach-based Not Another
“Porn is one of the most taboo subjects and we wanted to break any awkwardness people have in talking about it by developing a campaign that is totally unapologetic in its creative and language,” Not Another
“We had to be really sensitive in nailing the balance between being eye-catching while ensuring we didn’t embarrass or alienate the teenagers and their parents we’re targeting with the campaign. The playfulness of the balloons hits the perfect mark of sexual suggestiveness while still being totally approachable and unintimidating.”
Not Another
Tackling a taboo subject like porn, however, didn’t come without its challenges.
“Developing the language and key messages for the campaign was one of the most fun, yet challenging, projects I’ve ever worked on,” Not Another
“How do you convince teenagers and their parents that they should have conversations about porn? By having a bit of fun with the messages, but also relaying the importance of why they need to be having those conversations.”
“With that in mind, we can all ‘come together’ to talk about the fact porn often depicts violence, racism, and a lack of consent that can all adversely affect young people’s sexual lives.”
The Porn Week campaign runs for a week between Monday 7 and Sunday 13 November.
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