AUCKLAND, Friday: Together and FCB held sway at the 2022 IAB New Zealand Digital Advertising Awards held at the Auckland War Memorial Museum.
Together took out two of the top spots – Agency of the Year, and the Best in Show for its work with AIA New Zealand, alongside five Gold and five Silver awards.
All up, there were 51 winners, across five award categories, there were a total of 25 Silvers and 26 Gold Awards.
The IAB asked us to thank Google, Lumo, Marsden Inch, Meta, Nielsen, NZME, Rova, Taboola, The Trade Desk, Trade Me, TVNZ and Vistar Media.
Agency of the Year, sponsored by Google, was awarded to Together for their entry Driving Digital Growth, Together.
Best in Show, sponsored by TVNZ, was awarded to Owning the Intent Moment, Together, which also won four Golds and a Silver on the night.
Together took away 12 awards including seven Golds and five Silvers, followed by FCB with 12 also, consisting of five Golds and seven Silvers.
Service to the Industry was awarded to Jane Stanley, Hearts & Science, Council Member of the Year to John Farrell, Stuff and Emerging Talent to Laine Yeager, MBM.
“Together took away 12 awards including seven Golds and five Silvers, followed by FCB with 12 also, consisting of five Golds and seven Silvers.”
SALES AND AD-OPERATIONS AWARDS
Audio Sales Excellence
- Gold: Sarah Catran
Sales Excellence
- Gold
- Jack Plowright for Setting DC-OOH Alight to Keep Kiwis Toasty, Not Toast
- (Lumo)
Sponsorship Sales Excellence
- Gold
- Jane Ormsby, Loanan Francis (Scroll Media Gaviscon Healthline.com Sponsorship)
Video Sales Excellence
- Gold
- Jess Farrow (Thanks to Heineken 0.0%)
- Warner Bros. Discovery
Junior Ad-Operations Excellence
- Gold (Paula Korunic, Stuff)
Senior Ad-Operations Excellence
- Gold (Caleb Williams, Stuff)
Digital Excellence (Individual)
- Gold (Sheridan Stanley, Warner Bros. Discovery)
Digital Excellence (Team)
Gold (Warner Bros. Discovery)
CHANNEL EXCELLENCE AWARDS
Best Use of Audio
- Gold (Survive the Drive, New Zealand Police, FCB
Best Use of Social
- Gold (Flex for 1.5, Together, SPREP, Augusto & Archer Communication, Together
Best Use of Sponsorship
- Gold (Survive the Drive, New Zealand Police, FCB
CAMPAIGN EFFECTIVENESS AWARDS
Gold (Moving the Dial, Fire and Emergency NZ)
Best Multi-Channel Integration Campaign
- Gold (Normalising Not Knowing,
- Together, Te Ara Ahunga Ora Retirement Commission
Best Performance Campaign
- Gold (Move With Mercury, Mercury, )FCB
Best Use of Data: Campaign Targeting
- Gold (Owning the Intent Moment, Together, AIA
Best Use of SEM and/Or SEO
- Gold (Owning the Intent Moment, Together, AIA)
Best Use of Technology
- Gold (Owning the Intent Moment Together, AIA
GRAND AWARDS
- Digital Product of the Year
- Gold (NZME Podcast Network, James Butcher, Sarah Catran, Sam Collins)
- Council Member of the Year: John Farrell.)
- Emerging Talent: Laine Yeager (Life in the Fast Laine, MBM)
- Service to the Industry: Jane Stanley (Hearts & Science NZ)
- Agency of the Year (Driving Digital Growth, Together)
- Best in Show (Owning the Intent Moment, Together, AIA)
- View all medallists: iabawards.co.nz
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