Te Radar and Federation team up to ‘#SueTheSea’

Programmatic

2 years ago

In an effort to reverse the effects of climate change in the Pacific, Kiwi comedian and TV personality Te Radar has taken action by attempting to #SueTheSea – spreading the Sustainable Business Network’s messages of sustainability.

Unfortunately this unique approach has had unsurprising results – failing to get the ocean, and the New Zealand court system, to take any notice of legal intervention.

This attempt to #SueTheSea was the brain child of FEDERATION:Impact, the climate and sustainability consulting arm of FEDERATION, and is the agency’s first campaign for client partner the Sustainable Business Network.

Olly Walker-Boden, FEDERATION Managing Partner, says the campaign demonstrates how we need to stop holding others accountable for climate change and instead own what we can be doing ourselves.

The work is part of wider work getting messages about sustainability out into the world, and Sustainable Business Network’s support of organisations that want to start their own journey to adopting more sustainable practices.

“We’re proud to be getting positive, disruptive messaging out about sustainability that engages SBN with their key audience; businesses throughout Aotearoa New Zealand striving to do better for the planet. The film is a bit of fun, but has a serious outtake and hopefully encourages conversation around what could be done to drive change, big and small,” Walker-Boden says.

FEDERATION and the Sustainable Business Network’s wider partnership also saw the agency sponsor and present the ‘Communicating for Impact’ Award at this year’s Sustainable Business Awards. The award was won out by green energy company Ecotricity.

Sharon Henderson, CEO and Founder of FEDERATION, believes that it is crucial that we keep finding new ways to engage business in the conversation around sustainability.

“Te Radar with his #SueTheSea campaign and everyone involved with the Sustainable Business Network are all doing an amazing job of shining a spotlight on the businesses that are making a real committment to sustainabily. Our goal as a partner is to simply help them take this message even further.”

View the film here: