Programmatic

PointsBet Sportsbook Looks for Shock With Drew Brees Lightning Marketing Stunt

The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar’s and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself. Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star quarterback Drew Brees struck by…
Adweek Feed