SYDNEY, Today: Aussie agency Montoya and Eight Productions NZ have created a Christmas brand ad, Not Quite Silent Night, for Air New Zealand – and it’s creating a stir in the AU trade press.
“Air NZ is world famous for its witty campaigns and left-of-centre safety videos, but it appears it’s also capable of tugging at the old festive heart strings, too,” commented B&T.
It’s a sweet spot that really nails the festive spirit – sans the hard sell.”
“The work of creative agency Montoya and directed by Josh Frizzell, the ad follows a young girl help Santa find his lost sled and reindeers.
“What gives the work extra spunk is the soundtrack – a Maori version of Silent Night (known as Mārie te pō.
“It’s a sweet spot that really nails the festive spirit sans the hard sell.”
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