Programmatic

Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again

Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. But some ads make great first impressions. They grab the viewer immediately and…
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