Programmatic

Squarespace’s ‘Singularity’ Super Bowl Spot Showcases Strategic Simplicity

Squarespace is celebrating 20 years in business by honoring Anthony Casalena’s original elevator pitch. In 2003, the founder and CEO presented an era of dynamic digital development with a comfortingly simple product–“a website that builds websites.” “Everyone just had that light bulb moment,” said VP of creative Ben Hughes. “We said, ‘What an incredible bit…
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