Programmatic

Paramount+ Adds 9.9 Million Subscribers, Hikes Prices for Showtime Integration

Paramount+ may have finally reached its peak–peak losses, that is. The streaming service added a record 9.9 million subscribers in the fourth quarter of 2022 to climb to nearly 56 million total. Still, the company is expecting to take a hit in its direct-to-consumer business in 2023 as it realigns its content strategy. As Paramount…
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