Programmatic

From Showtime to Slack, SXSW Draws Major Advertisers. Here’s Why

South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants, parking lots and venues, and hundreds of celebrated founders, marketers and tech savants speaking on panels in and around the city’s downtown hotels and convention center, the excited buzz of the festival is palpable throughout…
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