Tracksuit, a platform on a mission to shape the future of brand tracking, has appointed challenger communications agency Sling & Stone as its agency of record across Australia and New Zealand following a competitive pitch process.
The agency is tasked with growing Tracksuit’s brand presence amongst marketing decision makers. This includes founder profiling, tapping into Tracksuit’s unique datasets on consumer trends and positioning the platform as a crucial tool in the marketers toolkit.
Designed to give brands the power to make data-driven decisions, Tracksuit is the common language to measure, understand and communicate the value of brand at a fraction of the cost of traditional tracking methods. Surveying thousands of people each week from panels around the world, the platform allows companies to track their consumer awareness, consideration and preference across different markets and demographics, while also benchmarking themselves against their competitors.
Founded in 2021 by Matt Herbert and Connor Archbold in partnership with TRA Labs and innovation and venture studio Previously Unavailable, the Tracksuit team has grown to 25 full-time employees and is now tracking more than 1,500 brands across Australia, the United States, the United Kingdom and New Zealand.
The platform is already the chosen brand tracking solution for some of New Zealand’s brand leaders including Allpress Global Brand Lead, Rob Lockyear.
After being bootstrapped for the first 20 months, the start-up recently announced a $ 7.5 million seed funding raise and is now ramping up its communications campaign work to help transition into the next phase of growth.
Mikayla Hopkins, Head of Marketing, Tracksuit says from the first meeting with Sling & Stone “the vibes were clear”.
“Not only do they bring a wealth of expertise in PR and communications, but we share the same core values of innovation, integrity, and a relentless pursuit of excellence. We place a high value on team and culture here at Tracksuit, so finding an agency that not only acts as a partner, but as an extension of our Tracksuit family was paramount. Sling & Stone is exactly that.”
Sian Church, Head of New Zealand, Sling & Stone, says: “Working with ambitious brands that are shaping the future of how we live, work and play is at the heart of our work at Sling & Stone. When we first met Tracksuit, it became clear that they were doing something so unique in the industry and that’s what gets us excited.
“Traditional brand tracking can be a costly and time-consuming endeavour. However, Tracksuit’s unconventional method is redefining brand tracking as we know it, making always-on, affordable measurement more readily available. With an energetic, ambitious and driven leadership team, we are inspired by how Tracksuit is leading the charge in this space. We are excited to be part of their growth journey and we can’t wait to work with them to help tell their story and properly measure brand value.”
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