Programmatic

Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy

In two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league’s marketing plans. In one suite sat some of baseball’s most outgoing rising stars–Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisolm and Triston…
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