ThinkTV appoints Caroline Atford as GM

AUCKLAND, Today: ThinkTV, the industry body representing television advertising in New Zealand, has this morning announced the appointment of Caroline Atford as general manager.

Atford has held a variety of senior leadership positions at Nielsen in New Zealand and Australia and most recently has been working at Sky in data, insights & strategy.

She takes over from Jodene Murphy who had been in the role since August 2021.

The release advising of Murphy’s departure gave no details about whey she left – or where she’s gone to. Her Linkedin page continues to describe her as GM at Think TV.

“The release advising of Murphy’s departure gave no details about whey she left – or where she’s gone to. Her Linkedin page continues to describe her as GM at Think TV.”

ThinkTV chair Donna Gurney said: “There is growing urgency for our industry to focus on measurement and ensure we are demonstrating the full value of television audiences, whether they are broadcast or IP.

“We are very excited to have Caroline on board to drive ThinkTV forward in this area. Caroline has been at the forefront of audience measurement throughout this time.”

Atford said:  “I am looking forward to working alongside our incredible broadcasters as they continue to navigate the exciting challenges and changes in the TV industry.

“A key priority will be to focus on the need for measurement that fully reflects the value of TV audiences, however they consume content.”