Programmatic

PRINZ Awards 2023 finalists announced

The finalists for this year’s Public Relations Institute (PRINZ) awards have been announced, and 32 outstanding entries have made the cut out of a total of 113 submissions across 18 different categories.

A panel of over 50 judges from all corners of the profession has carefully handpicked the finalists who will be vying for gold, silver, or bronze awards at a gala dinner on Friday 26 May in Auckland.

The Awards, now in its 49th year, celebrate the best work of the previous calendar year by public relations and communications professionals across corporates, agencies, not for profit, and government.  

The Marketing Communication category saw the most entries this year, reflecting a growing trend for public relations that integrate with broader marketing campaigns. 

More than 11 agencies entered the two ‘Agency of the Year’ categories.  One of the judges of the Medium to Large agencies, was Chris Savage, Australian business growth specialist and principal of The Savage Company. 

“The entries for Medium to Large agencies showed the New Zealand PR agency industry to be performing at the very sharp end of global best practice. What impressed me most was the creativity, quality and effectiveness of the work. Simply outstanding,” he says.

Joint Chief Judge Denise Mackay, Director of Communications, Engagement and Events at Te Puni Kōkiri, says all entries go through a rigorous judging process so the industry can be assured that the 32 finalists demonstrate the pinnacle of the profession.

Joint Chief Judge, Andrew Pirie, FPRINZ and Chair of the Spark Foundation, says:  “We were delighted to see a 30 percent increase in award entries this year.  In evaluating these entries, the judges paid particular attention to some of the key attributes of high quality public relations programmes and campaigns: clear and measurable objectives, a strong strategy, and tangible measurement and evaluation. Those entries that were able to highlight these areas exceptionally well have been deserving of recognition by their industry peers.” 

Gold winners of all award categories are eligible for the coveted Supreme Award.

Winners will be announced at the PRINZ Awards Gala Dinner to be held at the Maritime Room, Viaduct Harbour, Auckland on Friday May 26th. Tickets are available to purchase here.

PRINZ acknowledge the support of their loyal Awards sponsors Isentia, Robert Walters and Celebrity Speakers.

The 2023 PRINZ Awards campaign category finalists are as follows (in alphabetical order by entry title, PRINZ member entrants listed)

Sally Logan-Milne Young Practitioner of the Year Award Finalists

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