Sunkist, the American citrus growers, have selected Mango Communications Aotearoa as its public relations and social media agency in New Zealand to increase its brand awareness in the region.
Sunkist covers a range of over 40 different citrus, including lemons, limes, oranges, and grapefruits. As part of MG Group, which also includes Dole NZ, also a client of Mango, Sunkist is set to make a mark on the New Zealand fruit market.
The partnership will see the agency provide bespoke New Zealand-centric social assets across Instagram and Facebook, alongside influencer content and partnerships. The partnership kicks off with a localised social media campaign, influencer content partnership and multiple influencer mailers to engage the local audience.
Beena Bhana, Marketing Executive at MG Group says: “We are thrilled to partner with Mango Communications Aotearoa. We are impressed by the strategic, creative thinking of the team and are confident they will be able to grow our presence across New Zealand.
“Having been exposed to the work Mango Communications carried out for Dole, we were familiar with the value they bring to the table. Their expertise in the food and beverage industry will help us connect with our audience in exciting new ways and we’re looking forward to seeing where they will take Sunkist – it’s an exciting time for us.”
While the iconic brand has previously been available in New Zealand, it has not had a social media campaign behind it before and the agency hopes will make a large impact across awareness and sales.
Zoe Virtue, Head of Digital and Social at Mango Communications Aotearoa says: “We’re thrilled to join forces with Sunkist and bring some zesty communication strategies to the Kiwi market. Our team’s expertise in the food and beverage industry is a great perfect match for Sunkist’s offerings. Get ready for some refreshing campaigns and exciting collaborations.”
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