Programmatic

Known Originals Taps Basketball Royalty to Debut New Content Division

For more than four decades, McDonald’s has sponsored a spring basketball tournament that brings together the cream of the crop from high schools around the country for head-to-head matchups, three-point contests and skill drills. Featuring stellar young athletes in their formative years–the lineup has included LeBron James, Candace Parker, Kobe Bryant, Michael Jordan and A’ja…
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