Programmatic

Peacock Gives Advertisers a Cinematic Experience With New Ad Formats

Peacock is bringing the magic of the big screen to small screens. Last year at NewFronts, Peacock rolled out two new ad formats to make marketers the star of the show with in-scene ads. This time around, at its IAB NewFronts presentation in New York on Tuesday, NBCUniversal’s streamer announced four additional innovations, which work…
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