AUCKLAND, Today: Rainger & Rolfe and Honda have just released their new campaign to promote the launch of the all-new ZR-V e:HEV hybrid SUV.
R&R CD Kelly Putter said: “It was important to reflect the passion and dedication Honda NZ has for the brand and their customers.
“The brief was to connect with the hearts, minds and aspirations of New Zealanders and I feel we’ve achieved this with some really bright, bold and emotive work.”
“We wanted a campaign that delivers the joy of driving, brand awareness and a quality Honda positioning – and R&R have delivered exactly that.”
Media channels include TV, OOH, social and digital (courtesy of Wavemaker NZ) and a plethora of collateral and signage around the Honda stores supporting Honda Ambassadors.
Honda NZ MD Nobuya Sonoda said: “We wanted a campaign that delivers the joy of driving, brand awareness and a quality Honda positioning and R&R have delivered exactly that.
“As part of the campaign there has also been a major refresh of the Honda online store to accelerate the future of car buying in ways not previously seen.”
- View the tvc below
CREDITS
Honda: Nobuya Sonoda, Peter Ashley, Lulu Ran, Frances Fan, Jody Bews-Hair, Johann Howard
R&R: Kelly Putter, Aaron Jacobsen, Sophie Ly, Jen Connelly, Lauren Plumb, Olga Wujkowski, Erika Harsant, Graham Bannister
Wavemaker: Grant Anderson, Megan Clapham.
Film Construction: Perry Bradley, Belinda Bradley, Harriett Maire, Renaud Maire, Ivan Barge, Gary Sims, Luke Wheeler.
Photography: Lee Howell
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