Programmatic

Lego DreamZzz Big With 3D Billboards Where Fantasy Enters the Real World

Lego DreamZzz, the latest TV series based on the classic toys, follows a group of kids who discover that they can journey into the dream world. The company is promoting the show’s May 15 launch with a multimedia campaign meant to capture the same sense of wonder. The Lego Group’s internal creative agency Our Lego…
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