AUCKLAND, Today: Wellness beverage brand No Ugly has appointed The Monkeys Aotearoa as its creative and strategic agency of record. At press time it was unclear if there’d been a pitch – or an incumbent.
The Monkeys will handle all brand and comms activity for the brand, including its expansion into the Australian and Asian markets.
No Ugly founder Aaron Taylor said: “No Ugly is a brand that aims to make wellness fun and accessible with products that are not only delicious, but have a clear functional benefit – to help you get back to gorgeous in no time.
“The Monkeys approach is uncomplicated but bloody clever.”
“The Monkeys approach is uncomplicated but bloody clever and we’re excited to see where the team will take the brand.
“We picked The Monkeys to get a fresh perspective and to take us to the next level with world class ideas that capture the hearts and minds of Australians and beyond.
The Monkeys CCO Damon Stapleton said: “Aaron and Jo Taylor and the wider team at No Ugly are passionate about shaking up the wellness category, which is sometimes a little bland.
“We’re excited about the opportunity for a genuine partnership with a New Zealand business that is continuing to challenge the status quo as they grow.”
The appointment commenced this month.
The Monkeys is part of Accenture Song.
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