FizzyPop, the Hawke’s Bay agency renowned for its econometric modelling strategies that maximise return on investment for clients, has announced a new partnership with ACI Funds*.
ACI Funds is an investment fund designed to unlock wealth management for all Kiwis. The founding principles for ACI Funds is to provide tax efficient, evidence based, accessible investment options with a low minimum contribution.
This partnership between ACI Funds and FizzyPop has seen FizzyPop deliver a full go-to-market strategy including website design and development, and a comprehensive marketing campaign, leveraging various media platforms including digital, print, and social media.
The campaign focuses on highlighting the accessibility of ACI Funds to every Kiwis. FizzyPop will employ its real-time reporting tool to measure the campaign’s effectiveness, tracking key performance indicators such as reach, engagement, and client acquisition against econometric forecasts.
“We are incredibly excited about this partnership,” says Tom Young, Managing Director of FizzyPop. “Stewart Group Asset Management are incredibly respected and to be a part of a go-to-market launch for ACI Funds industry is an exceptional opportunity for us. Our data driven approach to strategy and real-time measurement of effectiveness is what sets us apart, and we can’t wait to bring our expertise to ACI Funds.”
Rory O’Neill, General Manager of ACI Funds, said: “We chose to partner with FizzyPop because of their strategic approach and their commitment to measurement. Their understanding of our objectives and values, coupled with their innovative thinking, makes them the ideal partner to help us expand our reach and impact.”
* The investment manager of ACI Funds is Stewart Group Asset Management (SGAM) and the issuer is FundRock NZ Limited.
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