Programmatic

British Airways’ 500 Unique Billboards Wins Outdoor Grand Prix at Cannes

CANNES, France — British Airways’ “A British Original” campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative Studio and featured 500 unique print, digital and outdoor executions. Each nodded to the box-ticking question most travelers happen across when booking a…
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