Following a competitive pitch, integrated creative agency, DARKHORSE, has been appointed the exclusive agency for all of One New Zealand’s Experiential Sponsorship activity in New Zealand for the next two years.
Through this new partnership, One New Zealand and DARKHORSE will be creating unique experiences across all of One New Zealand sponsorship properties, showcasing the magic of technology and One New Zealand’s refocus on local since the name change.
DARKHORSE seeks to utilise the series of strategic targeted sponsorships to elevate One New Zealand and give all kiwis a chance to experience their capabilities.
“After working with DARKHORSE over the past year, we’re excited to solidify our partnership with this two year agreement. Starting with our iconic sponsorship of the One New Zealand Warriors and the launch of the One Big Fan social campaign, formalsing our partnership with DARKHORSE was a natural progression,” says Naomi Reynolds, Partnerships and Sponsorships Lead of One New Zealand.
Managing Director and DARKHORSE Co-Founder, Mike Hewitt, reflects on what this new partnership means for both One New Zealand and DARKHORSE.
“DARKHORSE is delighted to be partnering with One New Zealand and continuing our work on elevating the sponsorship properties with the epic brand team. We feel privileged to be a part of One New Zealand’s journey and look forward to bringing more awesome to Aotearoa.”
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