AUCKLAND, Today: Kiwibank has entered the creative automation era by joining forces with automation platform Storyteq (HQ in Amsterdam; offices in Sydney, Takapuna, and London).
Storyteq’s creative automation engine can handle rapid bulk editing and versioning of static, banner and video content, and has experienced rapid global growth as the complex demands of digital marketing continue to grow.
Kiwibank head of marketing Vesna Nixon says her team was impressed with the Storyteq platform’s ability to merge data with dynamic templates and deliver multiple content versions in seconds.
“When you’re not hindered by production costs, suddenly the opportunity to be more local, more targeted and personalised becomes real.”
She said: “Like many brands, increased media channels and formats, and the need to be more relevant and targeted was placing increasing pressure on our team to produce the content they needed within existing budgets.
“Using Storyteq we can now deal with interest rate changes much faster and more efficiently by updating multiple ad versions in-house.
“Storyteq is the content automation technology of choice for brands such as McDonald’s, Heineken, KFC, Landrover, Haleon, ASOS, Mars and BMW.”
Storyteq APAC ceo Andrew Mitchell (Auckland-based) said: “While time and cost savings are an obvious appeal to their clients, the bigger win is the strategic options automation makes possible to improve ad effectiveness.
“When you’re not hindered by production costs, suddenly the opportunity to be more local, more targeted and personalised becomes real.”
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