Independent boutique PR agency Campbell+Co is set to introduce two fresh international brands to the New Zealand market.
Tommy Gun’s Original Barbershops is a men’s grooming company with origins in Canada and Australia, delivering the ultimate barbershop experience, and is now busy shaking up the men’s grooming industry here.
And hailing from South Australia, Campbell+Co will support the launch of The Hidden Sea into New Zealand, a premium wine company with a single focus, making wines that matter for people who care. For every bottle of The Hidden Sea sold, the company removes 10 plastic bottles from the ocean.
Both companies are now well on their way to building strong brands here in Aotearoa through strategic communications and story-telling via Campbell+Co, that cuts through the clutter.
TOMMY GUN’S
Launching into New Zealand with two flagship shops in Glenfield Mall and Sylvia Park, Tommy Gun’s is disrupting the industry with their promise to deliver the ultimate men’s grooming experience.
Combining a traditional barbershop experience with modern luxuries including; front of house service, in-store digital and app-based queue busting self-check-in, a free beverage, TV’s built into the mirrors and a wash and scalp massage with a hot towel finish – all included with every service. Tommy Gun’s vision is to make every customer feel a million dollars when they leave.
Being a part of and contributing to the local community is one of the key aims of the business, and Tommy Gun’s offered free haircuts for all customers, at both shops, over their opening weekend, but asked patrons to donate to Auckland City Mission – Te Tāpui Atawhai, which saw over $ 5,000 being raised.
NZ Managing Director of Tommy Gun’s, Ghanum Taylor says, “Working with Campbell+Co has been awesome and they have helped us to establish the Tommy Gun’s brand in Aotearoa at a rapid pace. We’ve seen great results from the work so far, they’ve helped increase brand awareness and we see them not just as a communications agency, but as a strategic business partner who can help advise us in many areas.”
THE HIDDEN SEA
Meanwhile, Campbell+Co is also toasting The Hidden Sea’s entry into New Zealand. In 2015, entrepreneur Justin Moran and retired AFL star Richie Vandenberg, founded The Hidden Sea to honour the ocean heritage of the South Australian site of their vineyard and make a positive, verifiable impact on the planet.
Their brand promise is that for every bottle sold, the company removes and then recycles ten plastic bottles from the ocean. To date, over 19 million bottles have been removed from the ocean since July 2020.
The brand’s founders say their targets are socially conscious consumers who love great tasting wine, and want to feel a part of something bigger than themselves. The vineyard itself is located in South Australia’s incredible Limestone Coast, where the rich fertile soil benefits from a submerged ocean that was home to a thriving marine ecosystem.
Campbell+Co will work alongside the Hidden Sea team to introduce consumers to the brand and build the brand’s sustainability credentials in our market. The wine range is being distributed via a partnership with Hancock’s and is currently available at Glengarry with more stockists on the horizon imminently.
The Hidden Sea founder, Justin Moran says: “We’re thrilled to have the Campbell+Co team on board. They understand our brand and our purpose, and we look forward to bringing this to life in the NZ market as we continue our mission of removing 10 plastic bottles from the ocean for every bottle purchased.”.
Campbell+Co Agency Director, Vinny Sherry says: “The growing team at Campbell+Co is excited to be building on some great wins in the past six months, with these two exciting new clients. We like to work with good people and companies who are making a genuine difference and both Tommy Gun’s and The Hidden Sea are brands making positive changes in the world. We’re honoured to work with both, as they grow their presence in New Zealand.”
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