AMSTERDAM, Tuesday: Adidas Netherlands creative director Helen King has selected YoungShand’s the Blind Low Vision NZ campaign (currently running in The NZ Herald) as the best press work in the world.
In here judgement (scroll down for the link) she writes: “A world where most of us are complaining about information overload, it’s nice to be reminded that some of us would love more information – if only it was accessible to them.
“It’s refreshing to see a purpose-based ad that demonstrates the problem and solution so simply and is so strongly connected to the client.”
“The execution for this low-vision print ad is eye-catching whether or not you can read the regular version of the newspaper.
“It’s refreshing to see a purpose-based ad that demonstrates the problem and solution so simply and is so strongly connected to the client.”
CREDITS
Client: Blind Low Vision NZ
GM Engagement & Marketing: Gwen Green
Communications Manager: Aditya Kundalkar
Creative & Media Agency: YoungShand
ECD: Corey Chalmers
CD: Scott Maddox
Creative: Julie Spedding, Kent Briggs, Tess Saxby
Design & retouching: Ryan Overeem
Head of Production: Esther Watkins
Strategist: Kirsten Bray
Group Account Director: Ben Hopkinson
Account Manager: Ella Soule
Head of Media Partnerships: Megan Flynn
Media Strategist: Andrea Long
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