Wheel and tyre company DTM New Zealand, has chosen krunch.co as its full service agency to launch tyre brand NEXEN.
As a well known and successful brand globally, Director Brendon Tordoff felt it was time to let Kiwis know all about it.
“We have a great brand, and I don’t think there’s another agency with as much automotive experience to launch it. krunch.co are the driving force behind many of New Zealand’s top automotive brands, so having their insightful strategy, connective digital thinking and world class creative means they know what to do now and next to get ahead,” says Tordoff.
Bridget Taylor says DTM “are a great group of smart, sensible and driven people”.
“They know their products and our roads inside out. Pairing their knowhow with the full might of our agency offering across strategy, technology, creative and media is leading to really insightful work.”
The first integrated campaign will go live nationwide in September.
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