In a move to help stimulate business growth for marketers throughout Aotearoa and start creative discussions, creative advertising agency Proximity has released ‘Find the Growth’ cards along with a visual collaborative software called a Miro board, that, up until now, has only been used as an internal tool.
“We know how challenging it can be to find growth in the current economic landscape, and we wanted to help marketers unlock hidden opportunities. These ‘Find the Growth’ cards and Miro board were developed to provide marketers with an effective way to evaluate their strategies and uncover opportunities for sustainable growth,” says Nicola Bunting, Director of Strategy at Proximity.
The deck includes 35 ‘Find the Growth’ cards, each representing a common marketing play along the customer journey, from acquisition initiatives that foster customer love, desire, and purchase, to engagement and retention plays that deepen customer relationships and enhance customer value.
“Each card features a thought-provoking question designed to spark meaningful discussion within marketing teams as to whether the initiative could be introduced or optimised to support business growth,” says Bunting.
The accompanying Miro board outlines a potential workshop structure, guiding marketing teams through the evaluation process to prioritise efforts for maximum returns.
Nick McFarlane, Director of Design at Proximity, says the innovative “Find the Growth’ cards are reminiscent of kids’ learning cards – bright hues and graphics to make the complex subjects easier to digest.
“The captivating images and bright colours beckon marketers to pick up the deck time and time again to unlock business potential”.
Available at www.proximity.co.nz/findthegrowth, the cards embody the agency’s core strengths, combining strategic customer-led thinking with disruptive creativity and design.
For personalised assistance or to craft an actionable growth plan, businesses can contact Proximity at hello@proximity.co.nz.
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